Two Guys Who Got Tired of Watching Good Businesses Stay Invisible

I started my first business in 2014. A coffee cart on the back of a bike…

I spent that year fighting water lines that burst mid-service, popping power circuits at farmers markets, and weekends where I'd load out having made almost nothing. I closed it after a year.

At the time I blamed the equipment.

Looking back, the equipment wasn't the problem. The problem was that outside of the few dozen people who happened to walk past me on a Saturday, nobody knew I existed.

So I started over. I launched VOILA, a company built to revolutionize instant coffee, and Zane and I spent the next six years building it. We learned ecommerce the hard way, obsessed over conversion rates, built a brand that won awards, and figured out how to make people trust us before they'd ever tasted a single cup. VOILA ended up in the Wall Street Journal, Forbes, Gear Patrol, and Uncrate for making the highest scoring instant coffee ever made.

When that chapter closed, Zane and I looked at what we'd learned and at what I'd lived through with the cart, and we built LocalEyes. An SEO and web agency for mobile event caterers. Exactly the thing I needed in 2014 and didn't have.

Here's what we've come to believe: in this business you rarely lose to the better cart. You lose to the one that shows up first when a bride, or an office manager, or an event planner types "coffee catering near me" at 10pm and books the top three results. Your position on Google is your storefront, and most owners have no idea theirs is empty.

So we went narrow on purpose. We only work with event businesses, which means we know what's actually ranking in cities across the US right now, not what worked two years ago. SEO, conversion optimization, AI search optimization, and web design, all pointed at one thing: making you the obvious choice before anyone picks up the phone.

Three years in, I've watched clients go from zero leads on Google to hundreds of them every month, and calendars that book out months ahead.

I know what an empty calendar feels like. That's the whole reason LocalEyes exists.